"making it 2/language of the street" is the second part of a neighborhood projects thought up by Mark Gilbert, Hans Hinterholzer and Wolfgang Niederwieser for Schönbrunner Straße in the 5th district. The goal of the project was sustainable revival and gentrification of the area. Each of the nine creative teams received an empty storefront rent-free for the duration of one year to be used as a workspace. In return, they committed themselves to conduct a research project on the topic language of the street. The first part of the project, making it, a storefront discussion of new Viennese architecture, took place from November 17 to December 2, 2000 and examined windows as interfaces between inside and outside.